Brand Identity

Yield

The story

"Do good, do well"

In an era when e-commerce was booming and shipping emissions were quietly accumulating with every “add to cart,” Yield emerged with a simple but powerful premise: what if every online purchase could actively help heal the planet?

Yield was founded to decarbonize commerce and accelerate the transition to a greener future. The platform offered two parallel paths to environmental impact: a Shopify integration that allowed merchants and customers to offset carbon emissions at the point of purchase, and an investment app connecting conscious consumers with companies genuinely committed to environmental stewardship.

Note: While Yield has since closed, the design work represents an important moment in the evolution of climate-conscious commerce platforms.

Brand Identity

Yield

The story

"Do good, do well"

Note: While Yield has since closed, the design work represents an important moment in the evolution of climate-conscious commerce platforms.

The brief

Yield needed an identity that could navigate complex territory:

Communicate growth and returns without falling into traditional financial imagery
Signal environmental commitment authentically, avoiding greenwashing aesthetics
Work across two distinct products: a Shopify carbon offset integration and an investment app
Appeal to conscious consumers who care deeply about impact but also expect seamless digital experiences

The process

The Logo: Where Growth Meets Investment

We explored how to visually represent Yield’s core promise: your investment grows, you reap rewards, and the planet benefits. The breakthrough came when we discovered a form that could tell multiple stories simultaneously.

The logo features a stylised tree—a universal symbol of growth, life, and environmental health. But look closer: the tree’s canopy forms the shape of rising coins or a sunrise, symbolising financial returns and new beginnings. The rising sun emerges from behind the leaves, suggesting hope, renewal, and the dawn of a more sustainable future.

The Wordmark

The logotype pairs the organic symbol with a contemporary serif typeface—“Yield” written with confidence and clarity. The serif choice brings legitimacy and trustworthiness, essential for a platform handling both environmental claims and financial investments.

The brand

Color Palette

The color system centers on a spectrum of greens—from Leaf Green to Dark Green to Bright Green—grounded by a warm Sunrise Yellow. These aren’t the sterile, corporate greens of traditional finance nor the overly earnest greens of some environmental branding. Instead, they feel alive, vibrant, and natural—colors you’d actually find in a thriving ecosystem.

The palette communicates growth (green shoots, fertile soil) while the yellow adds energy, optimism, and that crucial connection to financial returns (gold, sunshine, prosperity).

Pattern Language

We developed a four-petal floral motif that could scale and repeat—representing interconnected systems, the multiplying effect of collective action, and organic growth patterns. This became a flexible design element across the brand, from app interfaces to marketing materials to merchandise.